How To Get Ahead Of 99% Of People

It's time to stop the madness.
Facebook's algorithm already does this for free...
You need to STOP doing this RIGHT NOW
and you'll start making WAY more money

Paying for retargeting is a thing of the past, but most Facebook ads teachers are unaware. Since 2018, Facebook has been handling it for you, and it's much cheaper. Say goodbye to unnecessary retargeting and save your hard-earned cash!

In the past, we did retargeting on Facebook because ad delivery was random. But now, we need to understand that Facebook shows ads to people who want to see them. Often, we use Facebook retargeting as the first touchpoint with potential customers who are already in someone else's funnel.

Retargeting is more expensive and targets people who have already decided not to buy. On the other hand, broad targeting is cheaper and can start or curate a customer's experience with your brand. Forcing impressions on disinterested people doesn't prioritize their user experience.

You don't need to pay extra for retargeting if you use Facebook properly. The person who told you otherwise may not understand how Facebook works or may be trying to sell you bad advice. I've been using a broad targeting approach for retargeting for five years and have driven hundreds of millions of dollars in revenue.

Lets debunk three big retargeting myths. 

First, the misconception that you need to show people different messages throughout the funnel. That's simply not true. How do you know why someone objected or didn't buy? Do you know where they are in the funnel? The answer is no. Crafting individual messages for every single person based on assumptions about a small group of people is not scalable and doesn't make sense.

Another myth about retargeting is that all people need travel through your funnel. That's a lie. There may be people in your funnel who are ready to buy, but treating everyone as if they are cold prospects and forcing them through a sales process may cause you to miss out on easy sales. You have no idea where someone is in their customer journey, and assuming everyone is the same is not logical.

Now let's talk about the myth that retargeting brings a better return on ad spend (ROAS) or a lower cost per acquisition (CPA). The truth is, you have no idea how much it actually cost you to get someone to make a purchase through retargeting. You may attribute a sale to retargeting, but in reality, multiple channels may have contributed to that sale. Attribution is a complex and misleading concept, and you can't make informed decisions about where to invest more money based on incomplete and unreliable data.

So when do I use Retargeting? In 2 Cases, and I use it often.

The first one is catalog ads.

So, let's say you come to my store looking for a specific offer on a pair of shoes, but I don't have it in stock. However, I also sell other products. By showing you my catalog, I can still get you to make a purchase.  Even though you clicked on an ad for shoes, you end up buying something else from my catalog. That's the power of dynamic product ads (DPAs). They take users through the entire store, showing them products they're interested in based on their browsing history and buying behavior. Each user sees a unique catalog tailored to their interests and preferences.

The second way I love to use retargeting is with a rebuttal upsell. 
Let's say a user wasn't interested in a particular offer, like the shoes or the eyeliner or whatever it may be. I can offer them a bundle deal or a "buy two get one free" offer on other products that are often bought together. This overcomes their objection of value by offering them more for their money. If I frame it right, the average order value of that purchase could be higher than the lifetime value of my average customer. This helps improve my unit economics and overall profitability.