The BEST Way to Advertise on Facebook in 2023

Are you struggling to see results with your Facebook ads, losing both money and clients? Don't worry, there is hope! It's time to consider a fresh approach to your advertising strategy. 
Let's dive into a game-changing solution that will simplify your Facebook marketing efforts and help you generate an incredible amount of revenue. By embracing this new approach, you can say goodbye to sleepless nights and hello to a thriving business. 
Get ready to learn and take action towards achieving your advertising goals.

Imagine taking a brand from earning 50K a month to $1m a week, and then tripling that by the end of the year. It's possible! And it works for everything from DTC, eCommerce to SaaS products.

Customizing delivery on Facebook ads adds cost and reaches fewer people, leading to a decrease in revenue. Targeting specific audiences has become obsolete technology, as audiences become fatigued and ultimately depreciating assets. Investing in these assets only restricts the majority of people who want to see the content from actually seeing it.

Customizing delivery on Facebook ads, which involves targeting specific audiences, has become an outdated approach that can actually hurt a business's revenue. This is because customization adds cost, and reaches fewer people, resulting in a lower return on investment. Additionally, targeting specific audiences leads to fatigue, causing those audiences to become less effective over time. This means that investing in these audiences as assets only restricts the majority of people who want to see the content from actually seeing it. 

In essence, the argument is that targeting specific audiences is not an efficient way to advertise on Facebook because it restricts the potential reach of the ad and can ultimately lead to a decrease in revenue. Instead, the focus should be on creating content that users want to see, allowing Facebook's algorithms to do the targeting and maximizing the potential reach of the ad. By doing so, businesses can reduce costs, reach more people, and ultimately achieve a higher return on investment.

We know that instead of targeting specific audiences, it's better to focus on restricting only by age, gender, and location. Letting Facebook use content to give people a positive experience, means we pay less money to reach more people, which ultimately leads to more revenue for my business.

It's important to keep in mind that Facebook's business model is about showing content that people want to see. So, as a marketer, I need to focus on giving the platform content that users want to see to achieve better results. This means creating ads that are engaging, relevant, and add value to users' lives. By doing so, I can not only reach more people, but also increase engagement and conversions, which is ultimately what every business wants.

The key is to leverage machine learning and invest in appreciating assets. By targeting broadly and letting the software do its work, you'll see your CPMs and CACs decrease over time while your results get better and better. And the best part? It's not just a fluke - dozens of other students have seen the same success across various niches and models.

But here's the thing - almost nobody is doing this. There's a huge opportunity for you to stand out and succeed while others are stuck using outdated methods. Don't fall for the trap of trying to control every aspect of the customer journey or hacking a machine that's infinitely smarter than you. Instead, let Facebook do the work and watch your business thrive.

So what are you waiting for? Take this information and run with it. Broad targeting is the way to go, and it's time to leave ego-driven marketing behind. The recession may be coming, but with this knowledge, you have the power to build your bank account and create a successful business. Let's go!

Facebook Ads is a powerful tool for businesses of all sizes looking to increase their reach and conversions. With the rise of Facebook Ads in 2023, it's important to understand how to run and create successful campaigns. If you're new to Facebook Ads, don't worry! There are plenty of resources available to help you get started, including tutorials and courses specifically designed for beginners.